Let's create
the life + culture you crave.

About us

The SET collaborative is a boutique, human-centered coaching + consulting firm that helps mission-driven leaders and teams create more ease, clarity, joy and justice at work and in life.

Our approach

  • We help leaders create the rituals, habits and practices that lead to outstanding performance + belonging.

    You want a culture where people can do their life’s best work? We’ll help you find your path there.

  • We specialize in distilling challenges into actionable, operable strategies aligned to your organizational values. And we have fun doing it and bet you will too.

    You want clear execution on values and streamlined processes? We'll help your organization navigate ambiguity with clarity and purpose, driving efficiency, effectiveness and joy.

  • We guide you through the complexities of change and uncertainty.

    You want to lead from a place of ease, clarity, justice and joy? We’ll help you hear your inner wisdom and navigate the distance between your current and future self with confidence.

Hello, I’m Emilie.

I'm the founder of the SET collaborative. I believe everyone deserves a place where they can do their life’s best work and I've been helping mission-driven leaders create the kinds of cultures that cultivate that for 20+ years.

Building a thriving organization can be complex. But what if your people strategy could be fun and lead to a happier, more effective team? That’s our mission at SET. Let’s do that good work together.

Our services

  • Strategy

  • Coaching

  • Facilitation

“Emilie breathes life into rooms that might otherwise feel uncomfortable. She's approachable and adept at making everyone feel welcome and heard. But she's also not shy about helping companies tackle hard subjects head-on.

I worked with Emilie for four years and continued to be impressed by her ability to help us navigate challenging situations as a team, translate needs between employees and leaders, and make decisions as individuals.”

Devin Desjarlais, Founder

“Emilie Smith’s sterling work with our people and culture and processes has transformed our organization. She has guided us through seasons of scarcity and abundance, whether it be celebrating a multi-million-dollar gift or guiding us through a reduction in force, Emilie has led our people through each and every facet of our hard and dynamic work together with precision and care.

She utilizes and creates best in class tools that are replicable and sustainable, she coaches with the right mix of patience and support while holding a high bar that always pushes us to do our best work. She is always searching for a better way, and her commitment to recognizing and dismantling traditional power structures in order to ensure that every voice is heard is both relentless and unparalleled. You may not always be comfortable with the advice she is giving you, but it’s always pushing you to be a better, more intentional and more equitable leader and person.

‘Reaching one’s potential’ often seems like an impossibility, a cliché, Emilie work can turn it into reality for you, your leadership team and your organization. 

You pay now or you pay later for culture work, and it’s easy to think that you can do this kind of work alone. You can’t. You need Emilie’s expertise, her full heart for the work, her efficient execution, and her commitment to a better way. I promise you that an investment in Emilie’s fractional support work will have an exponential return on any investment that you make and will have lasting impacts for many years to come. That has certainly been the case for United Way of the Greater Triangle.”

Eric Guckian, CEO

“Emilie wants to know who you are, why you do what you do, and what brings you joy.  She consistently wants to center your whole person in her work with you and finds key motivating pieces to help you move your own work forward.”

Jeff Howell, Chief Program Officer

“Working with Emilie has brought clarity and focus to the type of leader that I want to be and she has empowered me with the skills to bring that vision into reality for our organization.”

Michelle Old, Executive Director      

“Emilie has a bag full of tools, visuals and tricks that help to simplify complicated people work.  I've squirreled away some of those for myself and will probably use them for the rest of my career.”

Nick Allen, Executive Director

Current + Past Clients

Make the change you crave.